Testimonials

“I have and continue to recommend Pat as the go-to authority on improving any fitness business.”

I met Pat back in 2012 when he was part of Fitness Revolution, and his approach to building relationships to create a solid fitness business really stood out and resonated with me. I have followed Pat and read a newsletter or two of his just about every week since, and every time I decide to implement one or more of the strategies he suggests, I notice an immediate positive impact in my business. 

I have worked with Pat in several ways: one-on-one, in a mastermind group, and most recently, IBA. In every experience, he has provided valuable information with simple forward steps. I love his approach to solving problems and mindset shifts that turn negative thoughts into opportunities. He understands the psyche of a potential client, a fitness business owner, and someone who is working on growing as a professional and as a human. 

I have and continue to recommend Pat as the go-to authority on improving any fitness business. I look forward to working with him for many years to come! 

– Eric Morris

“In the time I’ve worked with Pat, my business has gone from grossing less than $200K to over $500K.”

I’ve been working with Pat Rigsby for almost 7 years. He’s not my first business coach. Pat’s no-nonsense, practical approach appealed to me because he’s a coach, not a cheerleader. He has a way of looking at a situation and distilling its basic elements so that what was complicated becomes easier to manage—and makes more sense!

In the time I’ve worked with Pat, my business has gone from grossing less than $200K to over $500K. This month (March, 2025) has been our biggest month ever. 

Pat gets the credit for my business surviving the pandemic. As scary as that time was, I had confidence we would make it because Pat stayed with us every step of the way. We didn’t just survive, it was our best year to date.

When we first met, he said, “I think you should write a book.” That was inconceivable! I couldn’t possibly do that. 

But I did, simply because he believed I could.

I still have lots to learn and know who to go to when I need help. Pat’s the go-to guy for anyone who’s determined to be successful, is looking for someone whose expertise they can trust, and is, as Pat likes to say, “coachable.” I’ve met a lot of fitness business coaches. Pat’s the GOAT. 

– Susan Finley

“Pat has been much more than a mentor or a resource – he’s become a friend.”

If this is Pat’s 10-year anniversary, then I must have met him right around the beginning—at a workshop he was hosting in a hotel in Lexington. I remember showing up in a shirt, tie, dress slacks, and shoes—because to me, how you present yourself in a professional setting matters. Sitting next to me was a young guy in a tank top, hat on backwards, shorts, and tennis shoes. At some point during the session, Pat leaned over and said, “I’ve never had anyone show up to one of these dressed like you.” We both laughed.

Over the years, Pat has been much more than a mentor or a resource—he’s become a friend. He’s a steady voice in my life, especially when I get distracted or start hoping for quick fixes. He reminds me—consistently—that hard work and discipline are the only way forward. There are no shortcuts.

He’s also taught me that we’re always selling something, so we might as well get good at it—and be proud of who we are and what we do, because it matters.

In this industry, people sometimes refer to Pat as “the godfather.” I get it. He’s been through a lot, and he shares it openly so we understand we’re not alone. He shows us that if we want to grow, we don’t have to be perfect—we just have to be smart, consistent, and willing to work.

Thank you, Pat—for the wisdom, the encouragement, and the friendship. Here’s to the impact you’ve made and the legacy you’re building.

– Bill Burnett

“After having been on Pat’s email list for 6 years, and getting an email everyday, I really started to feel like I knew him, Holly, Tyler and Alex.”

After all, he wrote almost as much about them as he did fitness business stuff. And I liked that. So, I decided to see what he did and maybe could assist me with in my business, over 7 years ago. I had a small business, a reasonable amount of clients and no real way to run it properly. Business wasn’t my thing, coaching was. And then I learned, I was wearing both hats and needed to be better at business in order to keep coaching. Over time, with Pat, Justin, Fred, Doug, Holly and Matt guiding, I’ve been able to get as close as I’ve ever been to my Ideal Business. In the last year alone I’ve nearly tripled (3x) my MRR (Monthly Recurring Revenue) and have a rhythm finally to how my business hums. I feel great knowing that at every level I want to go, they are too and have forged a unique path in this space with the live events, weekly calls, multiple programs and daily emails from Pat. Soon, the business can run without me. It works, if you work it. I believe it’s beyond worth it and would recommend them to any serious coach who wants an Ideal Business.’

– John Bair

I FAST and Robertson Training Systems wouldn’t be what they are today without Pat Rigsby.”

Pat has been there every step of the way – whether it was building our client base, dialing in our operations, or locking in our financials to make sure we were always in a strong position.

And when those inevitable issues come up, Pat has been there with a steady hand to help us determine our best course of action and move forward with a sound strategy and plan.

Quite simply if you want to take your business to the next level, Pat Rigsby is your guy.”

-Mike Robertson

“I have known Pat for probably 15 years and worked with him on a few different levels including being part of a mastermind coaching group early on in my fitness career. “

I was running a successful gym and wanted to expand my online offerings which were doing well but not up to my expectations my guess around 2015’ish time frame.

I had reached out to Pat and inquired about his mastermind group, and I told him I needed to be profiting at minimum $100k from my online business each year… he replied and said, “DONE and if at the end of the year you aren’t quite there yet will partner on something and get you over the $100k mark.”

Long story short in year 1 I profited well over $100k online.

Would I have eventually made well over $100k online without his help?

I am certain I would have eventually figured it out.

But I can say with 100% confidence I achieved all this much faster, more efficiently and saved myself a lot of time, effort and wasted energy working with Pat. Not to mention the other relationships and business connections made inside this group that I have maintained which have turned into numerous partnerships, JV ventures and friendships I will have for life.

– Jeremy Scott

If you’re looking to create a fitness business that fulfills you both personally and financially, I’d highly recommend working with Pat.”

“Before I started working with Pat back in 2018, I was a really good coach and had a decent following, but I was struggling to evolve out of that role. My marketing efforts were sporadic, and I often found myself reacting to situations instead of thinking strategically.

Running a business can be a very lonely journey, but having Pat’s group to share ideas with and hold me accountable has been a game-changer.

One of the biggest shifts for me has been Pat’s emphasis on developing your Ideal Business. This focus has helped me create a vision for my business that aligns with my personal goals and values, giving me a much clearer direction. I now approach everything—marketing, operations, and growth—with intention and confidence, knowing that each decision is pushing me closer to my true vision.

The impact has been incredible. From surviving the pandemic to surpassing 250k in annual revenue, and now roadmapping a path to 500k, Pat’s no-nonsense, real-world advice has been with me every step of the way. But it’s not just about the numbers. Pat’s guidance has allowed me to create a business that works for me and my life, rather than the other way around.

Whenever I encounter an issue, I now know I have Pat and his team in my corner to help me navigate it. Whether it’s marketing, sales, operations, or overall business strategy, Pat has the knowledge and experience to help you succeed. I especially appreciate that he doesn’t believe in a one-size-fits-all approach—every business is unique, just like the people behind them.

If you’re looking to create a fitness business that fulfills you both personally and financially, I’d highly recommend working with Pat. His guidance has been one of the best decisions I’ve made for both my business and my personal life.”

– Ken Wall

“I’d recommend Pat to anyone looking to take their fitness business to the next level…”

Before working with Pat, I was just getting started as a personal trainer running my own show outside of a big gym. I first met him back in 2012 at a seminar in Napa, California. I started following his stuff and eventually joined one of his programs.

During our time together, Pat helped me grow my original studio in California from around 20–30 clients to close to 100 between 2012 and 2015. In 2015, I opened a larger 5,000 sq ft space, and then expanded again in 2017 with a second location. At our peak, we were training about 200 clients. When the pandemic hit, we had to rework everything—and Pat’s guidance during that time helped me keep my business alive.

Later, when I moved from California to Kansas City, Pat and his team helped me run my gym remotely for 18 months before I sold it—something I never thought I’d be able to pull off. That gym is still generating income for me today.

As a result, I now have a small studio in Kansas City that I use as a kind of lab to train clients locally, while focusing on scaling my online kettlebell workout programs and coaching. Pat continues to help me grow that side of my business, too.

I’d recommend Pat to anyone looking to take their fitness business to the next level—whether you’re just starting out or already established and ready to grow. Pat and his team have the tools, systems, and support to help you build a business you love and make a great living doing it!

– Forest Vance

We would highly recommend Pat and his team to not only enhance your business but also enhance your mindset as a business owner.”

Before working with Pat we were a small business with some BIG holes. Our experience has been both challenging and fruitful. We would highly recommend Pat and his team to not only enhance your business but also enhance your mindset as a business owner.

Consistency is key.

– Jenn & DJ

“There’s no better business coach than Pat Rigsby.”

When I opened my fitness business years ago, I believed that my passion for helping people, training knowledge, love for fitness, and athletic ability were the perfect recipe for success.

Before working with Pat, I learned the hard way that I actually knew very little about owning and running a fitness business. While those traits are valuable, they’re only a small part of building a thriving, scalable business.

With Pat as my mentor, I finally had a much-needed plan to follow. I’ve learned the importance of creating and implementing systems, sales strategies, and effective marketing along with countless other essential business skills.

One of my favorite things about working with Pat is the kind of person he is and how he approaches coaching. It feels very personal, like he genuinely cares about helping you succeed. It’s more like working with a trusted friend than just a business coach.

He’s kind and approachable, yet direct and focused. He consistently guides me with strategies and clarity, and when things feel off track, he helps course-correct quickly and effectively.

I’ve been in the industry a long time and have worked with some of the top mentors out there. But with many programs, you rarely get direct access to the coach you signed up for. With Pat, you work directly with him and his excellent team.

Whether you’re struggling and on the verge of burnout or already thriving and looking to take things to the next level, there’s no better business coach than Pat Rigsby.

– Kevin Smyth

Levi Memmer
Video

“…working with Pat and IBA has been a breath of fresh air!”

What can I say about Pat Rigsby? Pat has been awesome and I love the way he is able to get his point across in a way that helps you understand and lead you in the direction that you’re trying to go. I believe this guidance is unmatched every time I’ve talked to him. He’s helped me understand and get clear about the direction I’m going and guides me step-by-step on how to get there. His cool calm demeanor is refreshing in this crazy world of fitness businesses. He’s been in instrumental in helping me accomplish a lot of the goals that I’ve set out for and even though I can sometimes be a bit ADD and forgetful…l it doesn’t seem as though Pat is phased by any of that and just gently coaxes you along. All that to say that working with Pat and IBA has been a breath of fresh air! So thank you Pat and happy 10 year anniversary!

– Karl Leard

“From $318,501 to  $900,056…”

I have been working with Pat since 2018.  I was actually on his newsletter since 2006 but somewhere along the line, I unsubscribed or my success journey would have been fast-tracked! 

Before working with Pat, I had a 1600 square foot personal training studio that included myself as the owner, working over 45 hours a week on the floor, week after week after week.  I had 2 independent contractors who were becoming more and more difficult to work with, and I had filled up their schedules.  I was using a percentage system, so I was giving up 70% of the revenue and was finding it increasingly hard to get ahead.  Those guys were more or less covering my overhead and everything I made was my take-home.  So I thought I was going pretty good. 

Then I met Pat, and he opened my eyes to what I could be doing and the life that I could have.  I was newly married and my wife was pregnant with our first child.  Through Pats tutelage, I hired my first employee and my contractors got more unruly, so I had to let one go.  He literally walked to the end of the parking lot where a new gym had opened up and took 30 clients with him. That one stung.  About a week later, Pat invited me out to a conference in California where he was speaking, and while I was away, I received an email from my other contractor.  He left the key on my desk and took 25 clients to the gym down the way, and within a 3-week span I had lost almost 60 clients.  

Stress set in, but I was motivated to show those guys it wouldn’t affect me, and I had a very deep desire to succeed in business for myself and my family. With Pats help and a very cool program he offers called the “Producer Challenge,” I made up all the revenue in 6 weeks. I had struggled with these guys personality, their work ethic and defiance for almost 6 years and when Pat was able to help me solve the problem in 6- weeks, it really opened my eyes. I was a believer.

Not many coaches give you their personal cell phone number…  Not many coaches offer a 1/2 day 1 on 1 training in their home as part of the program.  All of these things set Pat apart from all the other coaches I have talked to. Not to mention, my revenue numbers and profit.

Gross Revenue

2019- $318,501

2020- $238,601

2021- $336,052

2022- $426,909

2023- $633,874

2024- $900,056

I moved into a 3900 square foot facility in 2020- Terrible timing but we made it work. 

In 2024 I took home $247,000. From a GYM…  Not a big box but a training gym that Pat helped me build to be my ideal business. 

I take my kids to school most mornings.  I coach their sports, I have consistent date nights with my wife, I take vacations 4-5x a year and I don’t train a single client in the gym. 

Did I work hard..  Yes, but Pat’s help was invaluable.  Absolutely.  

If you want to actually have a business that consistently grows in revenue and have someone in your corner who will consistently pushing you to be better.  Pat is your guy. 

The quarterly mastermind meetings are invaluable and they break down your specific business and fix your specific questions.  You have a list of things to do and how to do it each and every time.  How could you not get better with that kind of help.

I have had a wonderful life and I have worked very hard to get it, but it has been a game changer to work with Pat for all these years.  In his program you gain a coach but a friend as well and when you enter a program with Pat, you will never feel like just another number or a transaction.  Best business coach out there!

– Luke Sullivan

“I experienced a complete shift in my approach, gaining clarity on structure, client acquisition, and business growth strategies.”

Before working with Pat, I lacked the understanding of how a fitness business should be run. What all certifications fail to teach is how to actually build and sustain a business once you’re certified.

During our time together, I experienced a complete shift in my approach, gaining clarity on structure, client acquisition, and business growth strategies. As a result, I now have the right systems in place to garner attention and attract the right clients.

I’d recommend Pat to anyone who wants to build a thriving fitness business with a clear strategy and the right support.

– Lou Vega

…An additional $5000 in monthly revenue since joining.”

My first email from Pat Rigsby was in 2008. Received “free” but valuable information on creating business success. Spoke with Pat in 2013 about joining his Athletic Revolution franchise. Led me to certify with the IYCA, another Pat Rigsby venture, there is even a folder designated to him in my Comcast email account. I had ran my business poorly, with no direction and no plan for 30 years, the ability to connect with kids and build trust from their parents kept me in the game, gave me the ability to pay bills but not much more than that. However, 16 years later, December 2024 I jumped in on a trial for the IBA. I knew from my first Win the Week meeting that this was exactly what I needed. I joined the Monday Win the Week group. I am reminded each week that if you want it, visualize it, plan for it and most importantly follow thru with the plan, results will follow. But you have to do the work. Surround yourself with people who have been there already, did what you are trying to do and I find that in my Win the Week meeting along with an additional $5000 in monthly revenue since joining. Let’s GOOOO!

– Rob Viramontes

“If you’re feeling overwhelmed, stuck, or unsure of your next step, I can’t recommend Pat highly enough.”

Before working with Pat, I was a new business owner struggling to find a coach who truly wanted to coach my business—not just force me into their mold. Every other coach I tried offered a rigid, one-size-fits-all model, and when it didn’t work for me, their answer was essentially, “too bad.”

Pat was different. Over the past two years, he’s provided me with principles and systems that not only fit my business, but also apply to life as a whole. His guidance has helped me navigate countless crossroads with clarity and confidence.

Because of the strategies I’ve learned from Pat, my business has grown steadily and sustainably. I’ve also become part of a community of like-minded business owners—a group that has become an incredible source of encouragement and belief.

If you’re feeling overwhelmed, stuck, or unsure of your next step, I can’t recommend Pat highly enough. His coaching has been a true turning point for me and my business.

– Jenny Miller

“I am forever grateful for Pat – he’s changed my entire life!”

Before working with Pat I was struggling to create a profitable business that served my goals.  Pat has helped me formulate and implement a simple yet effective strategy to not only create a profitable business, but one that aligns with my bigger view.  

During my time with Pat I’ve gained more self confidence in becoming a leader that is able to confidently make decisions and implement action items to see those decisions through.  As a result I’ve been able to grow our team to 8 people and have a system that has allowed the business without my physical presence necessary on a day to day basis.  Our success has helped my wife and I to finally feel like there’s a light at the end of the tunnel and not simply a day to day job.  

I would recommend Pat and his team to any fitness professional that is in need of a ‘real world’ approach to building a business.  His knowledge, vision, and ability to simplify the ‘what’ is second to none in the fitness space!  I am forever grateful for Pat – he’s changed my entire life!

– Shelby Turcotte

“Since joining I have opened another gym, doubled our top line revenue, had our first 7 figure year, and partnered with him on a longstanding goal of franchising my gym.” 

I have been a member of Pat’s coaching program since 2020. Since joining I have opened another gym, doubled our top line revenue, had our first 7 figure year, and partnered with him on a longstanding goal of franchising my gym. 

Before working with Pat I was unsure of where I wanted to take my gym and I was coaching on the floor over 40 hours a week. Now I have a staff of 15 employees and my gyms operate seamlessly without relying on my physical presence. 

Pat has guided me through the most important decisions in my career and he has always steered me in the right direction. I consider him a mentor and a friend and I am beyond thankful to have found him as a coach. 

I had other mentors before Pat and I had never found someone that was as authentic and cared about my success as much as Pat. 

If you are in the fitness industry you should immediately hire Pat. His programs are accessible, he truly cares about your success, and he adapts his coaching to your individual needs. 

– Graham Wikerson

https://vimeo.com/1069697387?share=copy
“My introduction to Pat was a series of interviews he did about how he figured out how to run a successful fitness business after being a baseball coach.”

He didn’t start as a successful businessman; he became one. I’m not sure what makes those with technical expertise think we can create a successful business without the knowledge and experience to do so. I’m glad Pat figured it out and then shared it.

He has done it all, from brick-and-mortar to online, with great success. I’ve taken advantage of his coaching and experience every step of the way in my own business evolution and will continue to do so as long as Pat is willing and able. Some business coaches tell you what to do. Pat helps create the path to the business you want by understanding who you are and what you do best. I wouldn’t have one business, let alone multiple, without Pat.

– Bill Hartman

I can understand why Pat went out on his own 10 years ago.”

I met him 2 years before that at a conference and not only did I realize how smart he was then, but approachable and practical as well. 3.5 years of being a “part” of the Pat Rigsby offerings and coaching and the results speak for themselves. His support is on point. You can’t find a more honest straight up coach like Pat…take that to the bank.

– Tony Saddy/Get Fit Maryville

“Before I joined the Ideal Business Accelerator, I was dialed in on being the best strength and conditioning coach I could be.”

But when it came to actually growing a business, I was totally lost. I had no real understanding of lead generation, Facebook ads, or how to install systems that would help me grow consistently. I was just kind of winging it — training hard, helping people, but stuck when it came to consistent growth.

That all changed when I started working with the IBA team. Pat, Holly, Doug, Fred — they all brought something different to the table, and together they gave me the structure, accountability, and real business knowledge I was missing. With their support, I’ve been able to grow my business both in-person and online, and do it in a way that’s actually sustainable.

Since joining, I’ve hit the 6-figure mark, and even got nominated for Young Business Professional of the Year by my local Chamber of Commerce — which still feels surreal to say.

If you’re a coach who’s great at what you do but struggling with the business side, IBA is 100% the missing piece.

– Remi Sovran

The positive changes I’ve made under Pat’s mentorship have been transformative.”

Before working with Pat, I was feeling stuck, overwhelmed, and unsure about how to take my business to the next level. I knew I had potential but lacked the clear direction and confidence to make it happen.

During our time together, I experienced incredible growth—not only professionally, but also in my mindset as a business owner. Pat’s guidance helped me clarify my vision, simplify my processes, and approach challenges with greater confidence and resilience.

As a result, I now have a thriving business, a clearer strategy, and renewed passion for what I do. The positive changes I’ve made under Pat’s mentorship have been transformative.

I’d recommend Pat to anyone who wants clear, actionable guidance to grow their business and shift their mindset. He has genuinely been a huge help to me, and his expertise has been absolutely critical to my growth and success.

– Cam Wiggins

“I now plan my days ahead and have some systems in place and I’m being consistent…”

I first heard of Pat from a CD audio program he did with Jason C Brown and Pam MacElree. I don’t remember the name of the program though, something about getting your gym to 100K.

Before working with Pat, I was a lurker, I followed and downloaded everything I could, trying to learn, thinking one of these things I’m learning from Pat is going to be the one thing that makes my business great. Then one day he talked about investing in coaching and I realized that’s what I needed and joined Fitness Business Institute.

During our time together, I have learned that taking action, even though it’s imperfect, on something, is way better than learning about a great biz/marketing idea and all the cool things you can get from it and not doing anything about it.

As a result, I now plan my days ahead and have some systems in place and I’m being consistent with said systems, I’m experiencing I get paid for done. 

I’d recommend Pat to anyone who is ready to get after improving their business.  Someone that isn’t afraid of doing the work to implement the system/idea provided.

– Dan Tirabassi

…My business has grown to allow me to live the life I want in the industry I love.”

Before working with Pat I had been a member of several masterminds. While helpful, none of my previous experiences can compare with the level of access, expertise, and accountability Pat and his group have provided.

As a result, my business has grown to allow me to live the life I want in the industry I love.

– Brad Dienstbier

“…If you were to ask me the best way to grow your fitness business into something you’ll be proud of, my answer is simple…Talk with Pat, listen to his advice, and implement what he suggests.”

About 10 years ago, I was at a mastermind meeting and everybody was asked if they had to give up all the resources they use in their business and can only keep one, what would it be. When it came around to my turn to answer, my answer was simple… Pat Rigsby. I could give up all the tools, funnels, etc. But having Pat in my corner is the one non-negotiable that I wouldn’t consider letting go of. Now, it’s close to 15 years since I first met Pat, and the same rings true. Nothing, and nobody, has had the same influence on my business as Pat. So, if you were to ask me the best way to grow your fitness business into something you’ll be proud of, my answer is simple… Talk with Pat, listen to his advice, and implement what he suggests. The results will come. I guarantee it.

– Rick Streb

I recently had my best month ever…”

Being a business owner is hard. As a solo-preneur it can be even harder. Working with Pat and his team has made business ownership a lot easier, more fulfilling, and profitable.

I started my business in 2020 and kind of just got by for 3+ years, slowly growing and pretty much remaining steady for the most part. But then in the summer of 2024, I decided to get some additional help with business development, strategies and overall growth and marketing for my gym.

Since I joined the IBA program, and luckily get to interact with Pat every Monday, my business has grown significantly. I recently had my best month ever (as did many others in the group, which is impressive in and of itself). 

One of the coolest aspects of working with Pat and his team is that there is always someone to help with all aspects of a fitness business. From people who have actually been there and done that. They’ve made mistakes and had successes. So their experience and wisdom is invaluable as a business owner.

Since joining Pat’s IBA coaching program, I’ve attended two live Mastermind events (these are ridiculously good), written and published my own book, built systems to make the day-to-day a bit more streamlined, and have made more profit. 

All while enjoying helping clients reach their goals.

I originally began the program thinking I’d be in and out in 6 weeks. Here I am coming up on a full year and I continue to learn, grow, develop, and become a better business owner every single week. Week after week.

Thanks to Pat and his team for everything they do helping business owners like me

– Ryan Wood

“Working with Pat has been a game changer!”

Working with Pat has been a game changer! He has delivered the things I was seeking in my business and more. 

During our time together, I have accomplished record revenue, the marketing guidance and support I had been seeking, simple solutions to my business and lead generation and friendships, as well as mentors that will be lifelong. 

What I appreciate the most, is that Pat actually walks the walk when it comes to running a business and prioritizing family and what is truly his ideal business. 

Working with Pat is a no brainer if you feel lost and overwhelmed or you are tired of just dreaming about your ideal business. Pat will help you change your game!

– Jill Stoppel-Davis

“Make more money, have less stress, and actually enjoy your business by starting to work with Pat and letting the magic happen.”

Before working with Pat, I was just doing stuff

No systems, no plan, just random stuff seeing what sticks.

Now everything has a system. Marketing, sales, hiring. 

What sold me on working with Pat was the ideal business concept. And that is what I have. Yes, I’ve made more money but what I have now is more valuable to me. Time and flexibility. My business keeps growing and I have time to do the things that truly matter to me.

I’d recommend Pat to anyone who is dedicated to their craft and their business but just can’t seem to make a consistent and predictable income. Someone who loves what they do but it feels like their business is consuming them. 

It doesn’t have to be like that. Make more money, have less stress, and actually enjoy your business by starting to work with Pat and letting the magic happen.

PS- this is all a lie. I chose to work with Pat because I saw a picture of his glorious stache from back in the day and the rest is history.

– Joe Martin

“I’ve seen growth in my business every year (since 2007.)”

I’ve been working with Pat since 2007 in various programs.  During our time together I’ve seen growth in my business every year.  I’ve grown from a one-woman show “on the road” running boot camps all over town and training clients in their homes to having a beautiful personal training studio one mile from my house.

I’m now in one of Pat’s mastermind groups and derive a great deal of guidance not only from Pat and the other coaches, but also my fellow participants in the mastermind.  It really helps to have a “crew” surrounding you to bounce ideas off of.  Business ownership isn’t always easy, but having a coach like Pat to  guide me through the rough patches has been invaluable. ​​I can’t imagine running my business without Pat’s programs and guidance.

– Becky Willamson

“…My business has grown every month for the past year all while being less stressful and more fun.”

Before working with Pat I felt a bit overwhelmed. In theory I knew what to do but I didn’t know where to start. When working with Pat he provided me with clear direction and simple action steps as well as a framework to develop these on my own. As a result my business has grown every month for the past year all while being less stressful and more fun. I’d recommend working with Pat to anyone who wants to create their ideal business by following a structured step by step approach.

– Adam Morden

“Pat Rigsby provided me with the support to transition from a personal trainer mindset as a business owner to business owner first.”

Pat Rigsby provided me with the support to transition from a personal trainer mindset as a business owner to business owner first.  This has given me a better look at my business with the appropriate clarity, focus and infrastructures to build a business that continues to grow (and of course that means I grow) and impact my life and that of others.  I have also gotten more clarity of what my strengths are and where I need to get help.  The ongoing support and coaching from Pat and his team continue to provide insights within myself, my business, and the industry so that I can move in the right direction for true success.  

– Lori Jorgenson

“He’s not just a pioneer; he’s a game-changer who’s left an indelible mark on the industry.”

I’ve had the privilege of knowing my friend Pat Rigsby for over 20 years, and in that time, I’ve watched him become a true trailblazer in the world of fitness marketing. His expertise and passion for empowering personal trainers and gym owners to grow their businesses are unmatched. What sets him apart, though, is his heart—only just eclipsed by his incredible knowledge. He and his incredible team he created pour everything into helping others succeed, blending innovative strategies with a genuine care for the people he coaches. He’s not just a pioneer; he’s a game-changer who’s left an indelible mark on the industry.

– Billy Corbett

“Working with Pat has been a game-changer for me…”

Working with Pat has been a game-changer for me as I launched and grew Your Fitness Money Coach. His guidance and support helped me streamline my focus, allowing me to clearly articulate who I was serving and how I was doing so.

Pat is known for making the complex seem simple. The most important thing he did for me was give me the confidence I needed to take my business from an idea to one that now supports my large family and makes a massive impact.

Pat has been an invaluable resource, and thanks to his expertise, I’ve built a solid foundation that will support me on many levels for years to come.

– Billy Hofacker 

“Before working with Pat, I was controlled chaos. ”

I had no idea what was going on in my business and was just going on a wing and a prayer.

During our time together, I experienced growth in business and personally. Pat has a way with words that just makes everything seem so simple.

As a result, I now know that I have a team behind me. A team of coaches and a team of fellow business owners. What Pat has created is more than a coaching business, it’s a family. 

I’d recommend Pat to anyone who wants to be surrounded by real down to earth people who will help you grow your ideal business. Start living and stop working so much. 

– Juli Colotti 

“Working with Pat has been nothing short of outstanding.”

He shows up everyday with words of wisdom, he clearly knows what he’s talk about and I’m more than happy to pay my monthly membership as he’s been so helpful to me and my business. I started with a $1 trial of IBA and within the first month, after sending out 1 reactivation campaign (that Pat provided), I was able to collect over £2000. A 2000% ROI. What a decision I made by joining forces with Pat. Before joining I had some clients but I didn’t have a business, I didn’t have structure, or processes etc. Now I do and find myself much more optimistic about my future as a business owner. And I only have more to achieve. Thanks Pat

– Dean Chambers

“Before working with Pat, I was lost.”

 I was throwing random ideas at the wall and hoping something would stick. 

During our time together, I experienced a well-needed shot of clarity and accountability. 

As a result, I now have direction, vision, and clarity on what my ideal business is, and a roadmap to help get me there. 

I’d recommend Pat to anyone who feels stuck, lost, or scattered. He will help get you on the right path. 

Further, I just want to say that Pat is an excellent coach. He’s kind, compassionate, listens, and gives insightful instruction. Whenever I meet with Pat, I feel heard and leave with tangible action items that seem so simple yet I failed to come up with myself.

Jeremy Longchamp

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Copyright © 2025 Pat Rigsby. All rights reserved.

HOME     ABOUT ME     PODCAST     PARTNERS     WORK WITH ME

Copyright © 2025 Pat Rigsby. All rights reserved.