“I have and continue to recommend Pat as the go-to authority on improving any fitness business.”

I met Pat back in 2012 when he was part of Fitness Revolution, and his approach to building relationships to create a solid fitness business really stood out and resonated with me. I have followed Pat and read a newsletter or two of his just about every week since, and every time I decide to implement one or more of the strategies he suggests, I notice an immediate positive impact in my business. 

I have worked with Pat in several ways: one-on-one, in a mastermind group, and most recently, IBA. In every experience, he has provided valuable information with simple forward steps. I love his approach to solving problems and mindset shifts that turn negative thoughts into opportunities. He understands the psyche of a potential client, a fitness business owner, and someone who is working on growing as a professional and as a human. 

I have and continue to recommend Pat as the go-to authority on improving any fitness business. I look forward to working with him for many years to come! 

– Eric Morris

“In the time I’ve worked with Pat, my business has gone from grossing less than $200K to over $500K.”

I’ve been working with Pat Rigsby for almost 7 years. He’s not my first business coach. Pat’s no-nonsense, practical approach appealed to me because he’s a coach, not a cheerleader. He has a way of looking at a situation and distilling its basic elements so that what was complicated becomes easier to manage—and makes more sense!

In the time I’ve worked with Pat, my business has gone from grossing less than $200K to over $500K. This month (March, 2025) has been our biggest month ever. 

Pat gets the credit for my business surviving the pandemic. As scary as that time was, I had confidence we would make it because Pat stayed with us every step of the way. We didn’t just survive, it was our best year to date.

When we first met, he said, “I think you should write a book.” That was inconceivable! I couldn’t possibly do that. 

But I did, simply because he believed I could.

I still have lots to learn and know who to go to when I need help. Pat’s the go-to guy for anyone who’s determined to be successful, is looking for someone whose expertise they can trust, and is, as Pat likes to say, “coachable.” I’ve met a lot of fitness business coaches. Pat’s the GOAT. 

– Susan Finley

“Pat has been much more than a mentor or a resource – he’s become a friend.”

If this is Pat’s 10-year anniversary, then I must have met him right around the beginning—at a workshop he was hosting in a hotel in Lexington. I remember showing up in a shirt, tie, dress slacks, and shoes—because to me, how you present yourself in a professional setting matters. Sitting next to me was a young guy in a tank top, hat on backwards, shorts, and tennis shoes. At some point during the session, Pat leaned over and said, “I’ve never had anyone show up to one of these dressed like you.” We both laughed.

Over the years, Pat has been much more than a mentor or a resource—he’s become a friend. He’s a steady voice in my life, especially when I get distracted or start hoping for quick fixes. He reminds me—consistently—that hard work and discipline are the only way forward. There are no shortcuts.

He’s also taught me that we’re always selling something, so we might as well get good at it—and be proud of who we are and what we do, because it matters.

In this industry, people sometimes refer to Pat as “the godfather.” I get it. He’s been through a lot, and he shares it openly so we understand we’re not alone. He shows us that if we want to grow, we don’t have to be perfect—we just have to be smart, consistent, and willing to work.

Thank you, Pat—for the wisdom, the encouragement, and the friendship. Here’s to the impact you’ve made and the legacy you’re building.

– Bill Burnett

“If you’re feeling overwhelmed, stuck, or unsure of your next step, I can’t recommend Pat highly enough.”

Before working with Pat, I was a new business owner struggling to find a coach who truly wanted to coach my business—not just force me into their mold. Every other coach I tried offered a rigid, one-size-fits-all model, and when it didn’t work for me, their answer was essentially, “too bad.”

Pat was different. Over the past two years, he’s provided me with principles and systems that not only fit my business, but also apply to life as a whole. His guidance has helped me navigate countless crossroads with clarity and confidence.

Because of the strategies I’ve learned from Pat, my business has grown steadily and sustainably. I’ve also become part of a community of like-minded business owners—a group that has become an incredible source of encouragement and belief.

If you’re feeling overwhelmed, stuck, or unsure of your next step, I can’t recommend Pat highly enough. His coaching has been a true turning point for me and my business.

– Jenny Miller

“I am forever grateful for Pat – he’s changed my entire life!”

Before working with Pat I was struggling to create a profitable business that served my goals.  Pat has helped me formulate and implement a simple yet effective strategy to not only create a profitable business, but one that aligns with my bigger view.  

During my time with Pat I’ve gained more self confidence in becoming a leader that is able to confidently make decisions and implement action items to see those decisions through.  As a result I’ve been able to grow our team to 8 people and have a system that has allowed the business without my physical presence necessary on a day to day basis.  Our success has helped my wife and I to finally feel like there’s a light at the end of the tunnel and not simply a day to day job.  

I would recommend Pat and his team to any fitness professional that is in need of a ‘real world’ approach to building a business.  His knowledge, vision, and ability to simplify the ‘what’ is second to none in the fitness space!  I am forever grateful for Pat – he’s changed my entire life!

– Shelby Turcotte

“Since joining I have opened another gym, doubled our top line revenue, had our first 7 figure year, and partnered with him on a longstanding goal of franchising my gym.” 

I have been a member of Pat’s coaching program since 2020. Since joining I have opened another gym, doubled our top line revenue, had our first 7 figure year, and partnered with him on a longstanding goal of franchising my gym. 

Before working with Pat I was unsure of where I wanted to take my gym and I was coaching on the floor over 40 hours a week. Now I have a staff of 15 employees and my gyms operate seamlessly without relying on my physical presence. 

Pat has guided me through the most important decisions in my career and he has always steered me in the right direction. I consider him a mentor and a friend and I am beyond thankful to have found him as a coach. 

I had other mentors before Pat and I had never found someone that was as authentic and cared about my success as much as Pat. 

If you are in the fitness industry you should immediately hire Pat. His programs are accessible, he truly cares about your success, and he adapts his coaching to your individual needs. 

– Graham Wikerson