Stephanie Lee is a digital media strategist for visionary experts who want to make an impact. She helps experts get their own articles and ideas to reach a wider, mainstream audience and build an online presence that lasts. Her writing has been published in The New York Times, Lifehacker, GQ magazine, Men’s Health, SELF, and more. You can find her on Twitter @superLEE7 or at http://stephanielee.me.
Stephanie used her experience in the video game world and the fitness and health world to do what she does today, and now helps other leverage media to build their brands.
After working for Bodybuilding.com, Stephanie was able to segway into what she is doing now.
“I work with a lot of fitness professionals, but they are not always great at communicating that expertise.”
Stephanie has discovered there is a type of disconnect when these experts are writing, and she calls this “The Curse of Knowledge.”
When writing for these bigger platforms, you not only have to write for the editor, but you must write for their readers as well.
“You have to make sure your article can speak to the reader but also has to convince the editor that it is going to be a benefit to their readers.”
Choosing publications that align with you and your expertise is crucial, and when you can focus on that you will be top of mind when editors are working on something specific.
“If you build that relationship, you will always be top of mind.”
Stephanie says even if you don’t have a piece of writing ready, or a publication you are looking in to, start talking to editors – now!
“Don’t reach out only when you need something.”
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