Scott Rawcliffe – Show Notes
Scott Rawcliffe is a social media thought leader for fit pros, a Facebook marketing expert and an International fitness presenter.
Scott says that he took the backwards route as he started his career as a fitness coach. After working on cruise ships for a couple of years, he moved to Australia to further his career.
In Australia, he took part in a lot of speaking events to promote himself and that’s when he started looking at Facebook marketing so that more people would find out about him.
When he started to help others with marketing for their Facebook, Scott started up ended his social media company. He designed it to help great trainers get their marketing out to an audience.
“I want to make all the terrible trainers out there that are kind of just doing it because it’s an easy gig have to go find another job.”
He knew for a number of years that he was meant to do something for the industry, and he always thought it was through training. For Scott, it’s turned out to be through social media, which he says was very natural transition for him.
“I’m here to help people, I’m here to serve on a different level. So it just kind of makes sense.”
Scott now spends his time working with his team on creating Facebook ad strategies for clients to help generate business . He says that their priority is to present their clients in a better way than what is out there, and to not bombard people with offers.
“A lot of the stuff we do is just trying to figure out the strategy behind what we’re doing and not just running an ad for a 21-day program for 2 weeks.”
His tips for entrepreneurs tackling with Facebook ads include: make sure you have a strong offer that brings people to sign up and that is different than anyone else’s offers, make sure that you are giving as much as you’re asking and get familiar with Facebook Live videos.
Scott adds that to make great Facebook Live videos, you must understand how it works before you do your first one, but start getting your content out there as soon as possible and don’t wait around for more people to join the stream.
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