Nate Tuatagaloa is a NSCA CSCS and CPT certified with a bachelor’s in BIS with an emphasis in Nutrition Education, Health Promotion, and Health Science. He is also a Certified Speed and Agility Coach. Nate was the Director of Sports Performance at UVU and decided to venture into the private sector, wanting the freedom to share his knowledge and talents with many more people (and especially with the youth). His passion is helping people achieve their goals using movement and strength, because in the athletic world, movement efficiency is key. Nate is also a husband to a wonderful mother and wife, and they have 5 wonderful kids together.
Nate’s sport performance facility focuses on 4 fundamental categories of clients, including 7-12 year olds, teens to high school, college and adult. At their busiest of times, they work with about 50 to 60 younger children, along with 45 to 55 older clients.
He feels his business is moving in the right direction, and he is expanding to a bigger facility in January 2019. Nate knows his coaching methods are working with the people that train there, but he is looking for a better business system.
Nate found himself getting caught up in the language and terminology of marketing, but I recommend that he keeps it simple and to remember that a funnel is really just a choreographed journey for the client under your care, and a lead magnet is a gift or something of value that will be given in exchange for the person’s attention.
At the moment Nate gets many of his clients from networking, or his coaching activities. I feel there’s an opportunity for him to offer things like short-term clinics to teach one quick thing that will give him the opportunity to follow up with participants and offer a performance assessment. It’s important for Nate to do the follow-up so he’s in control, versus just giving out his business card to people that take part in the clinics.
In terms of systems, everyone has a system in his or her business, but it just might not be documented. This doesn’t have to be done in a 500-page manual, but recording the system using a smartphone can be an effective way to document it.
Nate is finding his business is having ebbs and flows for revenue, which is natural to all businesses, not just fit pros. There’s a seasonality when it comes to sports, and managing money during the slower times and not overspending is key.
Part of his job will be to sell clients on the advantages of training all 12 months of a year, and not just in-season, as well as finding other revenue streams he can develop for his business.
Nate will be raising membership keys when they move into the new facility, and it’s always best to be upfront with members about why the change in pricing (improvements to equipment, increased business costs, etc.).
He’ll have lots of ways to publicize and market his new facility, including press releases and a ribbon cutting with his local chamber of commerce.
Nate’s business is definitely moving in the right direction and the key for him will be to no overcomplicate things and to focus on what I shared with him in today’s episode.
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