Lindsay Vastola – Show Notes
Lindsay Vastola is the Founder & CEO of Body Project Fitness & Lifestyle/ PFP media. She transforms the lives of thousands of women via her highly successful independent boot camp, becoming a force in the rising tide professionalism of the industry.
Lindsay was introduced to the gym at a very young age and while in school, she had the opportunity to volunteer as a student athletic trainer doing physical therapy work.
She decided to go a different direction and went to school for International Politics, followed by a typical corporate job with long hours. It was during this experience that Lindsay hit a point where she didn’t have the energy to continue on the same path, and she knew she had to make a life change.
“If there is any time, what better time then now to really pursue something that I think is more purposeful and fulfilling.”
Lindsay says her demographic is different than most, and she looks at her potential clients from a psychographic angle.
“Our typical client could be 27 or 67 but she is in a mindset of I’ve tried everything else and I failed, I feel anonymous when I go to a big gym.”
She has been able to ingrate her editorial experience into her fitness business, and she discusses why that magazine has been so important to her to get to the point that she is at now.
LINKS:
http://www.bodyprojectfitness.com/
https://www.facebook.com/MyBodyProject
https://www.facebook.com/pfpmedia
https://www.youtube.com/user/PFPmedia
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