Jesse is the Owner of Fans First Entertainment, who owns and operates the Savannah Bananas and the Gastonia Grizzlies. The teams have welcomed more than 1 million fans to their ballparks and have been featured on MSNBC, CNN, and ESPN.

Cole is an in-demand speaker and author of “Find Your Yellow Tux – How to Be Successful by Standing Out” released in January 2018. Cole is also the host of the Business Done Differently Podcast.

Cole believes to be successful you need to Stand Out and Be Different. He releases blogs and videos daily on He is passionate about creating attention, loving your customers more than your product and loving your employees more than your customers. Cole’s mantra is “Whatever’s normal, do the exact opposite.”

Jesse was able to approach baseball as a business and turn things around for the team by focusing on entertainment and fans.


“When people come to our games they see things they have never seen before.”


He’s a big believer that as a business or brand, once you get in sustaining mode, you’re in trouble.

Taking risks and small bets everyday is where Jesse and his team learn, while developing and trying different, untraditional promotions and campaigns is how they grow.

Jesse is always looking for ways to provide the perfect experience for his customers, and when you can provide that, you stand out.


“My whole premise is how to stand out and be different!”


Over the years Jesse has learned if you switch your focus from revenue to thinking about impact, specifically how many people can you impact, the revenue comes as a byproduct of that.


“When you start looking at impact it is amazing how you can go from 100,000 to 500,000 to a million. Attention beats marketing 1000 percent of the time.”


One of the main things that Jesse and his team do differently is create attention. Thinking outside the box of marketing and creating attention is what draws people into their funnel.


“Be different and stand out.”



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