Holly Rigsby – Show Notes

On today’s very special episode, I talk with my wife Holly, who’s a Lifestyle Design Coach for Moms. In the past decade, she’s coached over 33,000 moms through a variety of online fitness products, programs and transformation challenges. As a result, Holly has created one of the most popular online fitness brands for moms in the world, Fit Yummy Mummy. She speaks at national fitness conferences, contributes to fitness magazines like Women’s Health and Shape and shares her message in places like USA Today, on CBS, ABC and Fox.

After Holly’s first child she started seeking ways of getting her body back, and she found transformation in strength training.


“I found out that where my passion was, figuring out fitness and being able to to teach it to other moms.”


Holly became a trainer, primarily for moms, and then moved toward nutrition training in group settings.

She wanted to scale her business online and developed Fit Yummy Mommy, working with moms providing resources and helping to transform their bodies in a time-efficient way.

After a huge success with her e-book, Holly knew she needed to provide assistance to all the moms using her program.


“They are going to need help, they are going to have questions, and they are going to need some guidance.”


She created a group where she was able to guide moms and keep them motivated through a membership site. This also was enabled Holly to build credibility and her following.


“I thought would be a great springboard for building relationships and helping to get the word out and get more people into Fit Yummy Mummy.”


Soon after, Holly quickly discovered that she needed to move over to a paid membership program to better serve her clients and her business.

Holly became pregnant with her second child and tried to incorporate pregnancy into her business and quickly discovered she was no longer relatable to her members. This allowed Holly to decipher what direction she wanted to go.


“I realized that there is more to life than getting six pack abs and lifting your butt and losing x amount of pounds; it was the quality of your life and how you are living your life.”


She stopped waiting and started taking the steps forward, finding her voice again while being supported that she was making the right choices.

Now Holly’s community focuses more on lifestyle design for moms and having that community of support for other areas in mom’s life besides just primarily fitness.


“You have to find a way to establish community; a sense of belonging, a place where they know they can be heard.”





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