Eric Giroux is the owner of Prime Fitness in Maryland. He has spent over 20 years in the fitness industry doing everything from personal fitness trainer, to a fitness director for big health clubs, to opening his own studio 7 years ago.

Eric reveals that he struggles with finding the right kind of people to bring through the doors of his business, and he is looking for a constant stream of leads that are a fit for his studio. He’s looking for clients who appreciate quality and want to be a long-term client.

Currently Eric’s leads are mainly by referral, but he is having a hard time trying to convey online what his gym stands for in just with ad copy.

I remind him that follow-up is everything. He needs to keep collecting emails so he can control the follow up, even if you the leads are being re-routed to Facebook or Instagram.

In my experiencing, emailing your list three days a week seems to be the sweet spot. Even if they are only opening a quarter of the emails you send, that is at least 3 or 4 touch points a month for them to get to know you.

Keep your offers in front of your prospects! Once you have that email list, you can upload it into Facebook as a custom audience and then you can run more follow-ups with a different message than your cold traffic. This allows you to be in front of this warm audience throughout the decision-making process.

Eric is offering a low offer that is less than half the price of a full-price program. I advise him that he should raise the price on that offer. If Eric is looking for more qualified people coming in, he needs to make sure they are willing to pay for quality. A low-barrier offering like that may attract people who aren’t a serious and won’t be an ideal fit for his business.

One more piece of advice that I give Eric is to utilize the relationships he has with his current clients. He can ask his clients to share gifts with their friends, lead magnets, free downloads etc., so there are a lot of different options here. Donating to a charity that may be important to his clients is also something that he can try.

LINKS:

https://www.primefitnessmd.com/

https://www.facebook.com/primefitnessmd/

https://www.linkedin.com/in/eric-giroux-5374447

https://twitter.com/ericgirouxfit

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P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

Get more quality leads consistently…and get the proven blueprint for exactly how to convert them to paying clients.

We give you the tools & the coaching in the industry’s first ‘done with you’ lead generation & conversion program.

If you want to try FLA send me a message here with ‘FLA’ and I’ll get you all the details.

If you would like to get access to more resources & tools than most franchises provide and join the top private community of fitness business owners in the world, you can ‘test drive’ Virtual Fitness Mastermind.

If you’re interested – send me a message with ‘VFM’ in it here.

If you’d like to boost your monthly recurring revenue by at least $4000 / mo [guaranteed], we can help.

Work with me & my team to grow your clientele and monthly recurring revenue by building a few ‘producer’ habits and putting some simple marketing & conversion systems in place that attract the right people into your business.

Plus, there’s zero risk. We’ll create enough new revenue in month one to cover the program, or we’ll give you your first month’s fee back.

If you’re interested – send me a message with ‘BGA’ in it here.

If you’d like to work directly with me and my team to earn more income, have more impact and enjoy more freedom… just send me a message here and with the word ‘Private’, tell me a little about your business & your goals and I’ll get you all the details!

P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

1 – Join Fitness Lead Academy.

Get more quality leads consistently…and get the proven blueprint for exactly how to convert them to paying clients.

We give you the tools & the coaching in the industry’s first ‘done with you’ lead generation & conversion program.

If you want to try FLA send me a message here with ‘FLA’ and I’ll get you all the details.

2. Get 30 days of Virtual Fitness Mastermind For Just $1

If you would like to get access to more resources & tools than most franchises provide and join the top private community of fitness business owners in the world, you can ‘test drive’ Virtual Fitness Mastermind.

If you’re interested – send me a message with ‘VFM’ in it here.

3. Increase Your Monthly Revenue with Business Growth Accelerator Program.

If you’d like to boost your monthly recurring revenue by at least $4000 / mo [guaranteed], we can help.

Work with me & my team to grow your clientele and monthly recurring revenue by building a few ‘producer’ habits and putting some simple marketing & conversion systems in place that attract the right people into your business.

Plus, there’s zero risk. We’ll create enough new revenue in month one to cover the program, or we’ll give you your first month’s fee back.

If you’re interested – send me a message with ‘BGA’ in it here.

4. Work With Me and My Team Privately.

If you’d like to work directly with me and my team to earn more income, have more impact and enjoy more freedom… just send me a message here and with the word ‘Private’, tell me a little about your business & your goals and I’ll get you all the details!