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Bobby Dattero is an owner and performance coach at Evolution Sports Performance in Easton, MA. He holds a Master’s degree in Strength and Conditioning and is CSCS certified. His areas of interest are sports performance and golf fitness.

Bobby started working at Revolution Sports Performance as an intern and then became a part-time coach in 2012. Three years later, he was able to purchase Revolution and today is inquiring about tailoring lead generation strategies.

Revolution is a sports performance gym so most of his clients are children that depend on their parents, and Bobby wants to know how to target both groups effectively. I remind him to just strip away the details of the tactic and understand the role that it plays in the business.

For example, by using a transformation challenge with a start and end date, you are able to showcase your program and the benefits your business has in a short period of time.You can do all of this while effectively using Facebook ads to target adults from their standpoint.

With Bobby seeing a lot of inconsistencies in the outcomes of his offerings, I suggest something that I use myself, which is an event checklist. Some examples of questions I ask myself are:

  • Are you marketing 4 weeks out?
  • Why are we running this event, and what is the goal?
  • How old is the target market?
  • How are we going to incentivize them to sign up early so we can staff the clinic?
  • Is there a goal on the back end?
  • How will you sell it?

It is very important to prepare and equip your clients to make a decision to step further into your business and what you have to offer.

When it comes to building relationships and getting leads, I urge Bobby to determine what relationships would serve him and his business better. For example, targeting scholastic sports wouldn’t make as much sense for him as building a strong relationship with something like a soccer organization.

There is only so much of you to go around – so make sure you are targeting people that give you the best return on your time!

LINKS:

https://www.revolutionsp.com

https://twitter.com/bobbydattero

https://www.linkedin.com/in/bobbydattero

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P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

Get more quality leads consistently…and get the proven blueprint for exactly how to convert them to paying clients.

We give you the tools & the coaching in the industry’s first ‘done with you’ lead generation & conversion program.

If you want to try FLA send me a message here with ‘FLA’ and I’ll get you all the details.

If you would like to get access to more resources & tools than most franchises provide and join the top private community of fitness business owners in the world, you can ‘test drive’ Virtual Fitness Mastermind.

If you’re interested – send me a message with ‘VFM’ in it here.

If you’d like to boost your monthly recurring revenue by at least $4000 / mo [guaranteed], we can help.

Work with me & my team to grow your clientele and monthly recurring revenue by building a few ‘producer’ habits and putting some simple marketing & conversion systems in place that attract the right people into your business.

Plus, there’s zero risk. We’ll create enough new revenue in month one to cover the program, or we’ll give you your first month’s fee back.

If you’re interested – send me a message with ‘BGA’ in it here.

If you’d like to work directly with me and my team to earn more income, have more impact and enjoy more freedom… just send me a message here and with the word ‘Private’, tell me a little about your business & your goals and I’ll get you all the details!

P.S. Whenever you’re ready… here are 4 ways I can help you grow your coaching business:

1 – Join Fitness Lead Academy.

Get more quality leads consistently…and get the proven blueprint for exactly how to convert them to paying clients.

We give you the tools & the coaching in the industry’s first ‘done with you’ lead generation & conversion program.

If you want to try FLA send me a message here with ‘FLA’ and I’ll get you all the details.

2. Get 30 days of Virtual Fitness Mastermind For Just $1

If you would like to get access to more resources & tools than most franchises provide and join the top private community of fitness business owners in the world, you can ‘test drive’ Virtual Fitness Mastermind.

If you’re interested – send me a message with ‘VFM’ in it here.

3. Increase Your Monthly Revenue with Business Growth Accelerator Program.

If you’d like to boost your monthly recurring revenue by at least $4000 / mo [guaranteed], we can help.

Work with me & my team to grow your clientele and monthly recurring revenue by building a few ‘producer’ habits and putting some simple marketing & conversion systems in place that attract the right people into your business.

Plus, there’s zero risk. We’ll create enough new revenue in month one to cover the program, or we’ll give you your first month’s fee back.

If you’re interested – send me a message with ‘BGA’ in it here.

4. Work With Me and My Team Privately.

If you’d like to work directly with me and my team to earn more income, have more impact and enjoy more freedom… just send me a message here and with the word ‘Private’, tell me a little about your business & your goals and I’ll get you all the details!