If You’re A Fitness Business Owner, It’s Likely Your Financial Future And Your Business Success Are One And The Same…
If You’re A Fitness Business Owner, It’s Likely Your Financial Future And Your Business Success Are One And The Same…
Most small businesses that fail don’t go down in a fiery ball of flames…

They die a slow, painful death.

But in many cases, it’s a death that could have been avoided.

Imagine having to close up shop only to discover you could have survived…and even thrived…if you had just done a few key things differently?

How would you feel?

How would you feel in the eyes of your family?

By asking yourself the right questions, and having the proper knowledge to answer them correctly, it’s possible to secure the success of your business as well as your financial future.

Take a moment to look at this checklist…

If you haven’t addressed each of these issues with a  rock-solid plan, the future of your business could be eroding beneath your feet without you even knowing!
1) Do you have a crystal clear vision of exactly where you want to be financially…and a timeline to make it happen?
There’s a right way and wrong way to do this. And without these, you’re driving blind…
2) Have you taken an honest “inventory” of your business and of yourself?
No, not the retail version.  This is your REAL starting point…
3) How reliable is your spending plan?  Do you have a fixed plan in place at all?
Having money left over at the end of the month is NOT a plan.  A real version takes discipline…
4) Do you have a fully-funded ‘unexpected event fund’?
You never know what might happen…maybe a pandemic? Are you ready?
5) Which direction is your ‘debt snowball’ headed in?
You’re either eliminating your debt or you’re about to get run over by it.
6) What does your investment plan look like?
Saving is NOT investing.  Without a solid investment plan, financial freedom and wealth building  are impossible.
7) Are you achieving your goals like clockwork?
Anyone can set goals.  But it’s not so easy to achieve them, surpass them, and see their true impact on your life!
Hi!  I’m Billy Hofacker.

Have you ever had your car repossessed?

I have.

It’s a feeling I’ll never forget.

All my illusions were shattered.

I had to sit across from my wife and own up to my failure…

I was blessed because she was great about it.

We put our heads together and reassessed everything from the ground up…
No more delusions.  Just harsh reality and sound planning.  For too long, I was kidding myself.  I was like a lot of trainers out there…

Running a fitness business and believing that things were going just fine.  I thought that if I had cash left over at the end of the month, that I was moving in the right direction.

Until I wasn’t.
Hi!  I’m Billy Hofacker.
Have you ever had your car repossessed?

I have.

It’s a feeling I’ll never forget.

All my illusions were shattered.

I had to sit across from my wife and own up to my failure…

I was blessed because she was great about it.

We put our heads together and reassessed everything from the ground up…
No more delusions.  Just harsh reality and sound planning.  For too long, I was kidding myself.  I was like a lot of trainers out there…

Running a fitness business and believing that things were going just fine.  I thought that if I had cash left over at the end of the month, that I was moving in the right direction.

Until I wasn’t.
What I didn’t know about business and financial planning
nearly cost me everything…
What I didn’t know about business and financial planning
nearly cost me everything…
By ignoring the checklist above, I left my family’s future to blind chance.

Thankfully, we were able to turn things around.

Today my business is thriving. 

Our retirement funds are fully funded.

The college funds are in place.

And all the fears that hung over our future have vanished!

I correctly addressed every issue raised on that list…to the point, I now help other trainers do the same.

If you have even the slightest doubt about these points, you’re not running a business.

You have a hobby.

Nothing more.

And you’re just hoping for the best.
Remember this:  “Wishful thinking” is NOT a viable business plan!
Previously, I released a product that dove into personal finances.

But in reality, because you’re a business owner, your personal finances are dictated by your business success or failure.

Right?

So that’s where we need to start.

Your personal financial plan comes later.

All too often I see a disconnect between fitness business owners and real business planning.

We’re trainers at heart.

It’s what we love.
We may not love the down-and-dirty details of business quite as much.  As a result, we set ourselves up for a struggle or worse...
It’s possible to “retro-fit” your business…financially
Since I had an existing business, it wasn’t possible to completely start from scratch.

I had to plug my financial systems into a living, breathing business.

It wasn’t easy.

This was a “retro-fit”…

Kinda like what they do to bathrooms that need a facelift.

I had to dig in and implement real proven financial systems.

And like any remodel, sometimes when you pull back the surface layers, the stuff underneath is pretty scary!

I never realized how close I was to complete financial ruin.

In the end, I was thankful I only lost my car instead of my home and my life savings…

My business transformed.
I want to express how important it is that you transition from a trainer who’s running a business into a business person who’s financial vehicle happens to be a gym.
In Michael Gerber’s classic “The E-Myth” he talks about the technician (you) and the business person (also you…in most cases).

Unless you have a business partner who brings tons of business acumen to the table, it falls upon you to provide it.

The checklist above is just the beginning…

Thinking like a CEO instead of a trainer takes work.

And I’d like to help you along that path…a path I know very well.

Look at it this way…

Every day you make business decisions intended to grow your bottom line.

But it’s the decisions you made 6, 12 or 24 months ago that are impacting you most, right now…often without you even realizing it.

You had no choice.

You had to make those calls.
  • How certain are you that every one of them was the best call?
  • Are there things that can be improved upon?
  • Are there approaches and practices you need to abandon immediately?
  • What’s the best way to introduce better solutions; ones that will preserve and grow your investment?
In short, implementing better systems today will put you in an exponentially better position over the next 24 months…and beyond!

I created Fitness Profit Coaching with you in mind…preferably so you don’t go through the business and financial struggles and failures I endured.
It’s possible to “retro-fit” your business...
financially
Since I had an existing business, it wasn’t possible to completely start from scratch.

I had to plug my financial systems into a living, breathing business.

It wasn’t easy.

This was a “retro-fit”…

Kinda like what they do to bathrooms that need a facelift.

I had to dig in and implement real proven financial systems.

And like any remodel, sometimes when you pull back the surface layers, the stuff underneath is pretty scary!

I never realized how close I was to complete financial ruin.

In the end, I was thankful I only lost my car instead of my home and my life savings…

My business transformed.
I want to express how important it is that you transition from a trainer who’s running a business into a business person who’s financial vehicle happens to be a gym.
In Michael Gerber’s classic “The E-Myth” he talks about the technician (you) and the business person (also you…in most cases).

Unless you have a business partner who brings tons of business acumen to the table, it falls upon you to provide it.

The checklist above is just the beginning…

Thinking like a CEO instead of a trainer takes work.

And I’d like to help you along that path…a path I know very well.

Look at it this way…

Every day you make business decisions intended to grow your bottom line.

But it’s the decisions you made 6, 12 or 24 months ago that are impacting you most, right now…often without you even realizing it.

You had no choice.

You had to make those calls.
  • How certain are you that every one of them was the best call?
  • Are there things that can be improved upon?
  • Are there approaches and practices you need to abandoned immediately?
  • What’s the best way to introduce better solutions; ones that will preserve and grow your investment?
In short, implementing better systems today will put you in an exponentially better position over the next 24 months…and beyond!

I created Fitness Profit Coaching with you in mind…preferably so you don’t go through the business and financial struggles and failures I endured.
Here’s how we’ll do this together.
We’ll take a deep dive into every topic you’ll need to be well versed in, so you can live the life you envisioned when you first started your business.
  • Creating a vision – Where do you REALLY want to go?
  • Taking Inventory – Definitely NOT in the traditional retail sense!
  • Creating a Spending Plan – This is where the rubber meets the road, and your bank account grows!
  • Implementing an ‘Unexpected Event Fund’ – Ignore this at your own peril
  • Understanding ‘The Debt Snowball’– How to reign in debt that can appear to be out of control
  • Starting an ‘Investing Plan’ – Putting together a viable plan for you and your family’s future
  • Rewarding Yourself – How to celebrate the small wins
There’s an entire section walking you through the structure behind “real” business plans and how to put them in place…
  • Setting up your bank accounts
  • The do’s and don’ts of paying yourself first
  • Fitness Business Accounting
  • Proper Tax Structure
  • Dealing with Business Debt
  • How to create sustained growth
  • The character traits you need for financial success
  • And much, much more
In all, over 35 videos present you with a “Business Primer” on everything you should know about putting proper business systems… designed to serve the financial needs of you and your family now and in the future…into place, without having to go to business school.
Here’s how we’ll do this together.
We’ll take a deep dive into every topic you’ll need to be well versed in, so you can live the life you envisioned when you first started your business.
  • Creating a vision – Where do you REALLY want to go?
  • Taking Inventory – Definitely NOT in the traditional retail sense!
  • Creating a Spending Plan – This is where the rubber meets the road, and your bank account grows!
  • Implementing an ‘Unexpected Event Fund’ – Ignore this at your own peril
  • Understanding ‘The Debt Snowball’– How to reign in debt that can appear to be out of control
  • Starting an ‘Investing Plan’ – Putting together a viable plan for you and your family’s future
  • Rewarding Yourself – How to celebrate the small wins
There’s an entire Section walking you through the structure behind a “real” business plans and how to put them in place…
  • Setting up your bank accounts
  • The do’s and don’ts of paying yourself first
  • Fitness Business Accounting
  • Proper Tax Structure
  • Dealing with Business Debt
  • How to create sustained growth
  • The character traits you need for financial success
  • And much, much more
In all, over 35 videos present you with a “Business Primer” on everything you should know about putting proper business systems… designed to serve the financial needs of you and your family now and in the future…into place, without having to go to business school.
As a bonus…
There’s no need for you to reinvent the wheel…I’ve produced many of the forms you’ll need to implement these business solutions.  Forms covering:
  • Financial assessment
  • Spending plan
  • Debt destruction
  • And many more…
As a bonus…
There’s no need for you to reinvent the wheel…I’ve produced many of the forms you’ll need to implement these business solutions.  Forms covering:
  • Financial assessment
  • Spending plan
  • Debt destruction
  • And many more…
The next logical question is this:
How is this life-changing information going to be delivered?
Well, I can confirm the most important part…

Unlike the majority of solutions out there, I have NO intention of giving you access to this product and leaving you on your own.

The potential financial consequences are just too severe.

Instead, I’ve created an interactive program that will allow me to address your unique situation.

So…

Here is how it’s broken out:

  • Twice monthly Zoom calls to provide hands-on training, coaching, and accountability
  • Lifetime access, including any upgrades or additional content
  • You’ll have “full access” to my help with every step
  • There are weekly lesson plans and a Step-by-Step Guide
  • All the bonus videos are included
  • You’ll have access to a private community for support through your financial transformation!
This type of program should be MANDATORY for every business owner eager to remove lingering doubt about their business structure and growth!
The next logical question is this:
How is this life-changing information going to be delivered?
Well, I can confirm the most important part…

Unlike the majority of solutions out there, I have NO intention of giving you access to this product and leaving you on your own.

The potential financial consequences are just too severe.

Instead, I’ve created an interactive program that will allow me to address your unique situation.

So…

Here is how it’s broken out:

  • Twice monthly Zoom calls to provide hands-on training, coaching, and accountability
  • Lifetime access, including any upgrades or additional content
  • You’ll have “full access” to my help with every step
  • There are weekly lesson plans and a Step-by-Step Guide
  • All the bonus videos are included
  • You’ll have access to a private community for support through your financial transformation!
This type of program should be MANDATORY for every business owner eager to remove lingering doubt about their business structure and growth!

- Linda Alexander


"No matter where you are with your finances, Billy understands how the ins and outs of a
REALISTIC budget. Finances can be overwhelming, mind boggling and downright scary. This
course breaks down how to use and create a spending plan. Helping you understand where you are now and more importantly where you want to go. I think what’s most helpful is Billy’s
coaching style. He is so open, humble and encouraging. Thank you, Billy, for the first time, I am
excited to manage my finances with knowledge and confidence."

- Jason Nutting


"Billy Hofacker knows fitness, business, and money! Since working with Billy, I’m making more
money than ever, I’m debt free other than my home, have less stress, and finally own my own
gym. His focus on principles will set you free and get you in the right money mindset.
I really love our conversations, the way he makes me think, and the direction he has me going
going."

- Eric Ruth, Local Leverage LLC


"Billy Hofacker looks and thinks before he leaps. He is strategic first, tactical second. And because of that, he's built a substantial, highly profitable fitness business around his core values, from scratch, without debt. And Billy knows numbers. In fact, he's the author of the most pithy and powerful quote on the subject: "The Magic is in the Margin". There are plenty of people who have big gross revenue numbers, but there are very few who have really sexy NET profit numbers. Billy is one of them. And in small business, that's what really matters at the end of the day. Because it's not about how much you make, but how much you keep. What I like and respect the most about Billy Hofacker is that he's a man of principle and integrity. An honest, caring, sincere man. A devoted husband, father and philanthropist. A man committed to personal and professional growth...following a code. And that's what makes him an exceptional leader his staff, clients and community rally around. Like the principles he lives and works by, Billy's business stands the test of time, growing better, faster and stronger every day. I strongly encourage you to listen to and learn from this man. He does life and business the right way."

- Angela Pickowicz


"In just 3 short weeks I have made a plan for paying myself (I own my own business), gotten all of my bills and assets in order, know exactly how much I owe and where I stand financially, streamlined my bank accounts, and put $600 into my emergency fund. Billy gives us a step-by-step process as to not be overwhelmed. I'm excited to start the process of paying down debt. It's hard work, but I can't wait to see what the future has in store. Thanks Billy!"

- Daniel Meng


"The value of Billy's program can't be overstated. I have always been pretty good with my finances, but I have learned a TON from Billy's guidance. His no nonsense approach, the simplicity of the program and the clarity you receive from it are imperative in anyone's journey - not just a personal trainer or business owner. I give his program 5 stars and recommend it to ANYONE, even if you think you've got it made. Speaking from personal experience, this is not just for people struggling financially. I am not - I've been blessed to have built a good business that rewards me - but Billy's program opened my eyes to things I can do better, ways to "budget" that I hadn't thought of before, a sense of clarity on exactly where my money is going, and how to better plan for each month and the unexpected events that inevitably occur. Kudos William Hofacker on building a phenomenal program!"

- Linda Alexander


"No matter where you are with your finances, Billy understands how the ins and outs of a
REALISTIC budget. Finances can be overwhelming, mind boggling and downright scary. This
course breaks down how to use and create a spending plan. Helping you understand where you are now and more importantly where you want to go. I think what’s most helpful is Billy’s
coaching style. He is so open, humble and encouraging. Thank you, Billy, for the first time, I am
excited to manage my finances with knowledge and confidence."

- Jason Nutting


"Billy Hofacker knows fitness, business, and money! Since working with Billy, I’m making more
money than ever, I’m debt free other than my home, have less stress, and finally own my own
gym. His focus on principles will set you free and get you in the right money mindset.
I really love our conversations, the way he makes me think, and the direction he has me going
going."

- Eric Ruth, Local Leverage LLC


"Billy Hofacker looks and thinks before he leaps. He is strategic first, tactical second. And because of that, he's built a substantial, highly profitable fitness business around his core values, from scratch, without debt. And Billy knows numbers. In fact, he's the author of the most pithy and powerful quote on the subject: "The Magic is in the Margin". There are plenty of people who have big gross revenue numbers, but there are very few who have really sexy NET profit numbers. Billy is one of them. And in small business, that's what really matters at the end of the day. Because it's not about how much you make, but how much you keep. What I like and respect the most about Billy Hofacker is that he's a man of principle and integrity. An honest, caring, sincere man. A devoted husband, father and philanthropist. A man committed to personal and professional growth...following a code. And that's what makes him an exceptional leader his staff, clients and community rally around. Like the principles he lives and works by, Billy's business stands the test of time, growing better, faster and stronger every day. I strongly encourage you to listen to and learn from this man. He does life and business the right way."

- Angela Pickowicz


"In just 3 short weeks I have made a plan for paying myself (I own my own business), gotten all of my bills and assets in order, know exactly how much I owe and where I stand financially, streamlined my bank accounts, and put $600 into my emergency fund. Billy gives us a step-by-step process as to not be overwhelmed. I'm excited to start the process of paying down debt. It's hard work, but I can't wait to see what the future has in store. Thanks Billy!"

- Daniel Meng


"The value of Billy's program can't be overstated. I have always been pretty good with my finances, but I have learned a TON from Billy's guidance. His no nonsense approach, the simplicity of the program and the clarity you receive from it are imperative in anyone's journey - not just a personal trainer or business owner. I give his program 5 stars and recommend it to ANYONE, even if you think you've got it made. Speaking from personal experience, this is not just for people struggling financially. I am not - I've been blessed to have built a good business that rewards me - but Billy's program opened my eyes to things I can do better, ways to "budget" that I hadn't thought of before, a sense of clarity on exactly where my money is going, and how to better plan for each month and the unexpected events that inevitably occur. Kudos William Hofacker on building a phenomenal program!"
The world of business and finance lends itself to a lot of clichés…and in many cases, they’re painfully accurate.

“Death by a thousand cuts…”

The proverbial frog in sitting in water that slowly boils…killing the frog.

I’m sure you’re familiar with many of them.

This program is how you DON’T become a cliché.

Hey, if you have everything dialed in with your savings account bursting at the seams, your retirement planning on track and you’re able to live your life on your terms, then maybe this program is not for you.

Congratulations!

But sadly, you’d be in the minority.

If you realize it’s time to get off the financial roller coaster and have some real-world planning in place, then let’s get started!
Right now, you have a choice…

Your first option: You can keep doing what you’re doing and hope everything works out.

Heck, maybe it will.

All your friends and family are pulling for you. 

I’m pulling for you.

But if you haven’t built things out correct, no one will be able to help you out if it all comes crashing down.

The other choice?

Make the smart business move and upgrade your business systems.

It’s time to make certain you, your business, and your family are all on solid ground.  As I learned the hard way, there is just too much at stake…

Committed to your business success,
Billy Hofacker

P.S. If you want to be 100% certain your business systems are on sound financial ground, this product will confirm…or deny the truth.

If you’re still unsure, let me do this…
  If you go through this entire product and DON’T find at least one action item that can contribute to your bottom line or improve your business financial planning, I have missed my mark and will refund your entire investment.”
After all, this is a money-based product, and MUST prove its value! 

I know it will…
The world of business and finance lends itself to a lot of clichés…and in many cases, they’re painfully accurate.

“Death by a thousand cuts…”

The proverbial frog in sitting in water that slowly boils…killing the frog.

I’m sure you’re familiar with many of them.

This program is how you DON’T become a cliché.

Hey, if you have everything dialed in with your savings account bursting at the seams, your retirement planning on track and you’re able to live your life on your terms, then maybe this program is not for you.

Congratulations!

But sadly, you’d be in the minority.

If you realize it’s time to get off the financial roller coaster and have some real-world planning in place, then let’s get started!
Right now, you have a choice…

Your first option: You can keep doing what you’re doing and hope everything works out.

Heck, maybe it will.

All your friends and family are pulling for you. 

I’m pulling for you.

But if you haven’t built things out correct, no one will be able to help you out if it all comes crashing down

The other choice?

Make the smart business move and upgrade your business systems.

It’s time to make certain you, your business, and your family are all on solid ground.  As I learned the hard way, there is just too much at stake…

Committed to your business success,
Billy Hofacker

P.S. If you want to be 100% certain your business systems are on sound financial ground, this product will confirm…or deny the truth.

If you’re still unsure, let me do this…
  If you go through this entire product and DON’T find at least one action item that can contribute to your bottom line or improve your business financial planning, I have missed my mark and will refund your entire investment.”
After all, this is a money-based product, and MUST prove its value! 

I know it will…
Fitness Profit Coaching | All Rights Reserved | 2021