Now that you know about the Attract & Convert Units, let’s focus on the Deliver Unit. And if you need a recap of the first 4 parts of this series, you can see them here: Part One: https://patrigsby.com/fixing-your-biggest-business-problem-part-1 [...]
Yesterday I talked about the ‘Attract Unit’ as the first step in getting someone to become a client. Well, the second Unit…the ‘Convert Unit’ is the real marketing engine for my business and it’s also the way you make competition irrelevant. Once yo [...]
Back in 2005 & 2006 I started to try to figure out an approach to marketing that would make competition less relevant. I didn’t want to be lumped in with every other gym or trainer in the Yellow Pages (remember those?) or at health fairs since b [...]
My job is helping entrepreneurs like you solve their problems.You solve your clients’ problems…I solve yours. And when I ask business owners like you (I just did this a few days ago and got hundreds of replies) what your biggest problem is… …the ans [...]
By: Igor Klibanov A lot of audiences, clients and fitness professionals ask me about losing weight after menopause. Why is it so hard? And how can you overcome the difficulty and do it? That’s what we’ll explore in this article. After all, if you hav [...]
Exercise for Osteoporosis: The Correct Exercise Prescription By: Igor Klibanov, B.A. (Spec. Hons.), CTT, RTP As a fitness professional, you undoubtedly know how prevalent osteoporosis is, and you may even work with people who have it. However, what i [...]
By: Igor Klibanov As a fitness professional, you undoubtedly know how prevalent diabetes is, and you may even work with people who have it. However, what is currently taught is simply how to avoid making it worse. And any improvements that come in bl [...]
By: Igor Klibanov As a fitness professional, you undoubtedly know how prevalent depression is, and you may even work with people who have it (heck, you might have it yourself). However, there’s very little specific information on how to make it bette [...]
By: Igor Klibanov As a fitness professional, you undoubtedly know how prevalent anxiety is, and you may even work with people who have it (heck, you might have it yourself). However, there’s very little specific information on how to make it better ( [...]