Let your limitations guide you to success.
For me it’s limitations like preferring to lead rather than manage.
It’s preferring to work at home rather than have a big office.
It’s not wanting to deal with bureaucracy.
It’s not liking ‘business-speak’ or formal.
It’s not being good at tech stuff.
It’s not being willing to give up the interactive stuff – the coaching and consulting.
If you want to enjoy the type of business success that I suspect you do…then you’re going to need to create your own rules.
See, most of us get into business because we don’t want to follow someone else’s rules. We either aren’t happy or feel like the ceiling is just too low.
Then, most of the time what happens is one of these two scenarios…
In the first case you may just follow someone else’s franchise or license…or you just piece together rules from a variety of sources.
In the second case you’re so hell-bent on being your own individual you don’t even bother to set your own rules…so then you’re stuck being controlled by everyone else’s set of rules whether you realize it or not.
About a year ago I came out to the Traffic & Conversion Summit just before launching PatRigsby.com, so hanging out Monday with Holly here in San Diego and then heading to the conference yesterday (and later today) has allowed me to reflect on the past year and how happy I’ve been with my business.
I think we’re all striving for that – right?
We all want to feel like we GET to go to work rather than that we’ve GOT to go to work.
And while I won’t try to tell you that every minute of my new business venture has been a blast (a lot of the transition stuff in the first couple of months was just really, really tedious) I want to share the things that I’ve focused on that have helped me really have as much fun professionally as I’ve ever had so you can employ them too: