One of the biggest differentiators between a great business and an average one is that the great one keeps improving. They keep evolving their business and making it 1% better, over and over.
Someone who looks at a great business’s sales or assessment system may say “that doesn’t look that different from what I do.” But again – the great ones keep improving things, 1% at a time.
And if you look at their businesses, all the things that they do from their Success Session to their Referral Systems to their Training Systems don’t necessarily look like something you’ve never seen before…they just do them all a little bit better than most everyone else. That’s why the best businesses succeed…they take what works, they plug it into their business and they ‘plus it’ over and over…improving each component by 1% time and time again.