Selling personal training, group training, youth fitness programs, or even health club memberships… that is the foundation of your business. No sale means no client or member. But most fitness pros I know hate selling, but that’s only because they’re not comfortable with it yet. Here are three tips to change that and make closing sales much, much easier. most fitness pros I know hate selling, but that’s only because they’re not comfortable with it yet. Here are three tips to change that and make closing sales much, much easier.
Fitness Sales Key #1 – Everything Leads To A Sale
Sometimes I have to remind the fitness pros we work with that while sending press releases, getting on TV, making blog posts, writing articles, and creating products are great…they’re all just a means to lead to you selling something.
Every year, I attend at least one Perform Better Functional Training Summit. Every time I’m at one of these events, I think about how much fitness professionals could learn from the Perform Better company, so I decided to share some lessons I’ve taken away from doing business with them which could benefit all of our businesses:
Physician Referrals: If you want to set yourself apart from other fitness pros in your community, send a health and fitness report to your clients’ physicians. This professional courtesy is designed to create a line of communication between the doctor and yourself – and as a bonus, it positions you as a credible resource for the doctor when making recommendations to patients. The report might include the following: