Relationship Marketing may not be as flashy as the stuff some people talk about, but it’s as effect as ever – if not more. So I’ve shared some thoughts on Relationship Marketing below.
How To Employ Relationship Marketing
If you want to make Relationship Marketing a key piece of your business growth plan, you have to understand that it’s about adding value…not extracting value.
Relationship Marketing isn’t:
- Only talking to people when you’re asking for a referral or a favor
- Going to a Chamber of Commerce Event or BNI meeting and talking about yourself constantly and passing out a stack of business cards.