There’s not a day that goes by when I don’t have at least one person ask me how to get more clients…or specifically, more of the right clients.
There are people that will tell you the answer is this tactic or that.
They’ll say Facebook ads or direct mail or something else that likely has some merit…but falls short of actually being the best.
The best marketing you can do is to cause your clients to be so happy with your service that they become brand ambassadors for what you do.
Now I’m not talking about your clients being satisfied.
No, that’s basically them just getting a fair value for the investment they’ve made.
It’s ok…but it’s not enough to have then going out and spreading the word.
They need to be thrilled with their experience.