Step One: Your Marketing Message – Your “message” is what you communicate to your existing and future clients, and this can sometimes have an impact on what your clients say about you. The areas to improve in your message are your brand, your sales and marketing materials, and your values.
Your brand is your company identity in the eyes of your clients. Branding is a big topic, so for now, it’s important to know that you can and should improve your brand. However, once you have a good brand message, you should stick to it. If you change all the time, the “branding effect” will be greatly reduced.
Further, make sure that all your marketing materials include your brand – as it will become your business identity and will be what is conveyed when people spread the word about you.