That doesn’t make any sense does it?
Bear with me, and maybe I’ll change your mind.
A great way to build a business is to dive headfirst into a niche and do everything you can to own it.
If you want to become the preeminent resource for a specific market, you need to focus your efforts there. But don’t mistake focus for being a one trick pony.
My friend Jason Ferruggia is the go to guy when it comes to muscle building – that’s the niche he owns.