The more I learn about marketing and selling the more I see that we make it harder than it needs to be. Fitness professionals typically choose one of two routes:

Route One: They avoid any consistent marketing efforts.  They only market when they’re in dire need of clients or when something falls in their lap like a Groupon offer.  This is about 70% of the industry.

Route Two: This group tries a bunch of stuff, but it’s more of a shotgun approach.  They’ll do some referral stuff, a press release or ad here or there.  A little networking, Deal of the Day offers and anything else they think will bring in leads. They go wide but don’t have much depth.  This is about 20% of the industry.

For that last 10% – they’re in the sweet spot.  They are focusing on who they want to get and all of their efforts are directed toward getting those clients. If you want to fall into that 10%, here’s what you can do: