So I figured I’d give you a general look at my marketing ‘strategy’ if you prefer to call it a strategy.
I tend to think of it as an approach.
So really, it all starts with a few general concepts:
- Play to my strengths.
- Connect with people in an effort to develop a relationship.
- Add value to their lives.
- Be authentic.
- Be where they are to get their attention and try to make their life better to maintain it.
- Show up daily.